Business Opportunities – Marketing With Intention

Business Opportunities

There is nothing self-explanatory when it comes to bringing market exposure to your business opportunities. With that being said, your online business will suffer if you are unable to master at least one or two of the marketing methods which are at your disposal. The good news is that there are several ways to get the targeted traffic that you need. We will discuss three of those methods in this article.

Article Marketing – I start with this method of marketing because it is what I spend most of my time on. The reason being that it offers more than one benefit. How article marketing works, is that you the article marketer must compose informative articles which address topics which are important to your niche market. Thereafter, you will submit your articles to several of the top article directories. Each time that you submit an article to a directory, there is a resource box at the bottom which gives you the opportunity to link back to your money making website. This is relevant for two reasons. One, you will get almost immediate targeted traffic to your website, and two, you will obtain one way links pointing to your website. One way links are important because they are in large part responsible for the search engine rankings of a website.

Video Marketing – Nearly everyone knows that Google is the busiest search engine in the world. However, do you know what the second busiest search engine is? Don’t you dare answer Yahoo or Bing. The fact is that the second busiest search engine in the world is YouTube. This is why video marketing is so important. Simply submitting your videos to YouTube alone will produce a significant amount of targeted traffic to your website. However, to fully take advantage of video marketing, you have to be sure to place a prominent call to action on your video. Tell the viewer what they need to do next.

Pay Per Click Marketing – PPC marketing is the fastest way to send targeted traffic to your website. However, unlike the previous two methods, it is not at all free. Therefore, in order to experience success with this mode of marketing, testing your conversion rates for each targeted keyword is essential. Furthermore, you do not want to engage in what I refer to as the “Hi and Bye Method” with PPC in which you simply drive traffic to a website with a “Buy Now” button. Rather, you want to drive traffic to a website with an opt-in form so that you can capture you visitors’ email addresses and market to them in the future.

While PPC marketing will result in the greatest immediate exposure to your business opportunities, it also requires the greatest hands on analysis. If you do not pay close attention to your conversion rates, you can lose a lot of money quickly. In the case of both article and video marketing, these take quite a bit more time and effort, but offer long-term results. Quite frequently both articles and videos rank quite prominently in the search engines for keywords which are relevant to your niche market. However, if you combine all three marketing methods, you will be taking full advantage of your business opportunities, as least from a marketing standpoint.