Writing Online Articles
A well written article is a great way to boost your readership and your reputation as a writer. It serves as an introduction to you and your products and services. This article is about how you can tweak your articles to make them more suitable for the online community.
Know What You Are Writing About
The key to writing good articles is knowing your subject matter. Granted that you can’t be an expert in everything, and that most writers are asked to write on a wide range of subjects, that little extra time taken to do a bit more research or homework before starting to write will pay off handsomely.
Use Subheadings And Write In Point Form
Writing articles to be read online is different from writing for offline consumption. On the web, many readers prefer to scan their articles before reading them. Therefore, it is good if you can break up your article into sections, and use bullet points if you are presenting a list.
Write Like You Are Talking To Your Reader
I would recommend to always write in the first person. I think it gets your message across and makes your readers sit up and take notice. It really feels like you are there in person with them. In case you are still wondering, consider the following sentence: “Before the next step is undertaken, it is recommended that goggles be worn.” Compare that to the first person: “I would recommend that you wear goggles before undertaking the next step.”
Be Clear And Concise
Your readers are more interested in the knowledge and experience that you have, and less in your writing skills. So write in short sentences, be clear and to the point, and don’t worry too much about not being a Hemingway or Shakespeare. And don’t forget to write short paragraphs as well.
Check For Grammatical And Spelling Errors
It gives your readers a very bad impression if you have obvious spelling and grammar errors in your article. So do make good use of the spellchecker in your word processor, and spend a few minutes going through your article checking for errors in your grammar.
Conclusion
On the Internet, there are articles written purely for SEO ranking, their only purpose being to serve as fodder for the search engines, and not meant for human eyes. Despite that, I feel that if you were to put your name to an article, you should be proud of it. As such, any article you write, for whatever purpose, should be a well written piece that a human reader can appreciate and enjoy.
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