Posts Tagged ‘ small business

PR Consultant Careers At Home

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In case you have a history in public relations and need to start your own work-from-home enterprise, you really should consider becoming a virtual public relations consultant.

A virtualĀ PR consultant has all the same duties as a traditional public relations specialist, marketing and sales communications specialist or press specialist, including:

* Arranging promotions

* Event arranging

* Pr release writing and distribution

* Media associates

* Speaking engagements, preparation and co-coordinating

The only variation is that rather than heading to the workplace to be able to represent your company, you work at home for many clients and talk by means of email, telephone, chat, video conferencing and fax.

Based on the latest occupational data for 2010-2011, a public relations expert makes an regular salary of about $55,000.

As a virtual public relations adviser you can charge by the hour, by the service or perhaps by the package. The hourly fee runs from $50-$150.

Why Would An individual Use a Virtual Public Relations Consultant ?

Some great benefits of a digital PR consultant are many for a business. Rather than pay an employee a full salary plus benefits, instruction and schooling, they just pay you whenever they have to have your services. They will spend less. And also, your service fees are nearly guaranteed to be lower than if they hired a public relations company.

If you’re interested in becoming a virtual pr expert, think about the pursuing measures to take:
Do a strengths, weaknesses, opportunities and threats analysis – SWOT. Just what areas are you currently strong in, where are your weak points, what opportunities complement your talents and goals and what threats do you see to attaining your goals? For instance, a threat might be something as fundamental as significant competition in your niche or something much more challenging like a fear of public speaking. It’d be challenging to become public relations consultant if you are uncomfortable speaking to groups of individuals.

* As soon as you have completed your SWOT examination you’ll have a good idea regarding where you stand. At this point it is time for you to establish where you would like to go. What exactly are your business goals? Who is your perfect customer? Exactly what are their difficulties and also how will you fix them?

* Produce your own business plan including how you are planning to market yourself. Ideally, once you start building your website you will also be compiling a collection of experiences, referrals and testimonials to your know-how.

* While assembling your business plan you are going to also have to check out the business demands in your area. Do you want insurance? Permits? Certification? Examine these items out, register your company and figure out how you’re going to handle your money. For instance, do you have to have a business bank account?

* Network. As a public relations advisor, who you know is virtually as essential as what you know. Network both online and offline to create your business and make connections.

* Lastly, launch your company and enjoy the advantages of being self-employed.

PR Consultant

MetaFreelancer

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Starting a Freelance Business? Skip the Website and Pickup the Phone!

freelancer PR Consultant Careers At HomeOne of the most important factors in determining whether a new freelancer will be successful in starting a freelance business is how diligent they are in introducing themselves to prospect customers.

There is no skipping this step. Introducing yourself to prospective customers may not come naturally to you, but it’s a piece of cake once you understand a few simple strategies.

It never ceases to amaze me how many new freelancers spend their early days developing websites or brochures about their services.

It’s not that I have anything against websites or brochures – in fact both will undoubtedly strengthen your business in the long run. But if you break down the steps you must follow to start a freelance business and reach profitability in the first 30 days, there’s no room for websites or brochures. You won’t need either to introduce yourself to prospect customers. They certainly aren’t necessary to get your prospects talking during an introductory meeting.

Websites, brochures, and sales collateral are great for reputation building or confidence building in the long run, but you don’t need any of them to start a freelance business successfully.

In fact, if you spend all your time in the early days working on a website, brochure, or other marketing collateral instead of introducing yourself to prospect customers, it will absolutely detract from your success. Some people get so wrapped up in the development of these materials while starting a freelance business that they never get around to picking up the phone.

Another danger of developing marketing collateral early on is that it can lock you into an approach that is inflexible. When you arrange a meeting to introduce yourself, you can play the angles, adjusting your approach in accordance with what you find. You can vary your response in accordance with the needs and concerns of the prospect. The prospect may tip his or her hand early enough in the game to allow you to shift your emphasis. If you’ve already presented your ideas in a brochure or website, you’ve committed yourself to a certain approach that may turn out to be inappropriate in some or all cases.

So if you’re just starting out, stick to the basics. You’ll need a phone number with professional outgoing voicemail message, and a professional email address (with your own domain, not yahoo or hotmail.) Once you’ve got those, then you’re ready to pick up the phone and introduce yourself to many prospects as possible!

MetaFreelancer

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You will get $15 sign-up bonus to help you start.

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