Posts Tagged ‘ web writing

Web Writing – Working As A Freelance Writer Online

Freelance Writing

 Web Writing   Working As A Freelance Writer OnlineFreelance writing is one of the easiest ways to make an income online. This is especially true in the current economic climate. Companies are cutting their employees, and are hiring contract workers to do the work.

When I look back over the decades I’ve spent as a freelance writer, it’s clear whenever the economy was slow, my clients increased. That’s true in the current downturn too.

To keep busy as a freelance writer, consider becoming a copywriter, that is, someone who writes ads, press releases and white papers — marketing collateral used to promote a business.

When the economy dips, companies cut back by cutting out their marketing departments. However, those materials still need to be written, so the companies hire freelance copywriters and pay them very well.

Web content writing is also an excellent opportunity today, as companies try to do more with fewer dollars. A writer who can take charge of a website’s content is of great value to a company. Businesses know that good content will generate traffic months and years after it was written, so it is one of the best advertising investments they can make.

Writers can also get jobs as Web advertising managers. Web advertising works well for companies. It’s a thrifty option, because as with content, the return on investment is much better than it is for other forms of advertising, and it’s easier to track.

So, if you offer Web advertising management services, you’ll get an avalanche of writing work. You can get certified by the large advertising networks, so that companies know that you can do the work.

Finally, consider getting writing jobs related to social media. Perhaps you’ve heard of Social Media Marketing. If you’re interested in “Web 2.0″ applications like Twitter and Facebook, and already use these applications, think about how you might offer networking on these sites as part of the freelance writing services you provide.

You could also consider offering online publicity services. Writers who do this kind of work offer companies complete online publicity packages. These can include writing press releases, blogging, forum marketing and other online activities.

Freelance Writing

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Write For The Web basics

laptopcomp Web Writing   Working As A Freelance Writer OnlineIt’s easy to write for the web, the experts say. Just write as if you were talking. Yes, but there are still certain tricks to remember as you write. In this article, you’ll find some easy strategies.

My experience with web writing started some 15 years ago, when everything was much simpler. You could get traffic just because you had a website. Nowadays however, you need a lot more than a site to get traffic, readers, and customers. Here’s what you need to know.

1. Always be brief. Avoid long, esoteric words and long sentences. Keep sentence length to under 25 words. If you can say it in one line, do so. No one will be impressed by your run-on sentences and convoluted wording.

2. Grab them with the headline. Use a headline with about eight to ten words that will encourage readers to read on for more information. Check out the headline for this article: don’t you wonder what those eight rules are?

3. Add eye appeal. Admit it: long paragraphs make your eyes glaze over. We’re all lazy, so use bullets, lists, subheads — anything that will make your content seem short and easy to read. That way, readers will quickly scan it, find the information they need and move on.

4. Get to the point. Remember your reader does not necessarily know you and may even be from a different country or culture. Therefore, he or she may not get your joke or the reference to that ancient TV show. You’re better off just stating your point and moving on. If you need to explain an acronym, do so.

5. Always check your work several times before posting it on the web. Use a spellchecker, yes, but also read your work several times yourself, preferably after you’ve set it aside for several hours. Have someone else read it too. You can never proofread too often.

6. Don’t forget the keywords. Keywords will always be very important for web content as they are the means for search engines to index. However, it is possible to overdo it. If you are using a keyword too much your web page may never be indexed at all: no traffic, no readers — a waste.

Web writing is not difficult. Write simply and clearly and content will be found — and your readers will enjoy it.

MetaFreelancer

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